Think of your website as Your Author Central, where people get to know all about you and your writing.

But while the content is about you, the website isn’t for you. It’s for your visitors—readers, and those you want to convert to readers. That principle drives everything about the site, from stating upfront what visitors can expect from you, to what content you provide for them, and how that content looks.

We’ll start this work at our monthly check-in on April 25th, then look at the what to include on May 22nd and how to do that on June 5th, with a focus on making sure your site enhances your brand.

More info soon, but a quick note: you don’t need to have a site or be ready to launch one to benefit from this workshop.

About the presenters

Gabrielle Luthy started coding websites by hand back in 2000 and now, via studioGAL, works with bestselling and newbie authors alike to connect them to their readers. Her clients include Nalini Singh and Juliette Sobanet.

Lisa Anselmo is an author, branding expert, speaker, and coach. She has spent most of her professional career in magazine publishing in New York City, working on such iconic brands as Allure, InStyle, and People, the largest magazine brand in the U.S.