How Thinking Like a Brand Can Create a Must-Read with Author and Marketer Lisa Anselmo

You know you have a great story to tell, but how do you convince agents, publishers, and readers to care? Both you as author-persona and your work need a strategy and platform that creates a connection to your super reader. This workshop will help writers—at all levels—strategize success the same way brands do: defining the story only you can tell (P.O.V.), the powerful message it delivers (relevance), and why that message must be heard (mission).

From book to promotion to your own presence as an author, this workshop helps with:

GETTING YOUR IDEA OFF THE GROUND
Organizing your ideas into an actionable outline

CRAFTING A COMPELLING READ
Identifying your story’s focus: the core theme and ideal reader; editing choices, story flow

PACKAGING YOUR PRODUCT
Defining positioning and marketing language from book title and synopsis to query letter; developing your public image: the who, what, why of you as it pertains to your work

SELLING YOUR STORY
Strategizing your promotion plan; establishing themes
for speaking engagements, signings, and media interviews

Saturday, January 16 @ 3PM EST / 1PM PST / 9PM CET / 7AM +1 AEDT

Register now to join the session and go into the drawing for a copy of My (Part-Time) Paris Life.

Unable to join us live? No problem–the replay of Lisa’s session will be uploaded ASAP after her session.